How do you engage more Travel Agents to utilise the Star Alliance journey planner to build Round the world initiatives?
We worked with Star Alliance to create a campaign that helped more Travel Agents build their own dream itineraries for their clients.
We were inspired to show Agents just how easy it is to share itineraries with their clients and work with them to build trips with the fares product validator.
Deliverables:
– Design and host competition landing page with entry mechanic
– Create informative 'how to' videos
– Create editorial stories and Social amplification throughout campaign