How do you engage the Travel Industry to sell more Etihad Airways in one month?
We created an engaging, integrated digital campaign that centred around Travel Agents and their customers winning back the bookings in cash. The results were phenomenal.
Deliverables:
– Develop a creative concept and identity for the campaign
– Create and build a mobile-friendly microsite for the competition mechanics
– Create cutting-edge copywriting and native editorial
– Create digital assets for the campaign including Skins, Leaderboards and MRECs as well as Facebook tiles
– Create and build Solus eDM
– Design print flyer and other print assets
KARRYON Founder, Matt Leedham was exclusively invited to travel to pick up Qantas' first ever Dreamliner 787/9 from the Boeing factory in Seattle with CEO Alan Joyce, Qantas aficionados and mainstream Media.
The week-long media trip saw the contingent fly the inaugural flight from Seattle to Hawaii, and then onto Sydney where there was an incredible welcome featuring over 1500 Qantas staff in a special hangar at Sydney Airport.
During the week, Matt created a raft of content for Qantas including editorial, photos and video which was published and amplified across Social media and KARRYON.
Flight Centre Limited Travel Group is one the largest integrated Travel Companies in the world.
So it was a huge honour when they asked us to re-design and build their corporate website.
Working together with their Head Office design team in Brisbane we rolled the project out successfully, on time and on budget.
Deliverables:
– Scope project, create UX, wireframes and test
– Build site and populate with content
– Test site and provide support once site was live
How do you get more Travel Agents to sign up for Japan Tourism's E-Learning portal and ensure on-going engagement and interest for Japan?
We created an integrated digital campaign that centred around Japan Tourism's E-Learning portal for Travel Agents with the added incentive of winning a trip to Japan.
KARRYON's Founder Matt Leedham then attended a week-long trip to Kyushu Island and Tokyo and created a variety of content including a highlights video, image library and numerous editorial and Social posts to amplify the exposure.
Deliverables:
– Develop a creative concept and identity for the campaign
– Create cutting-edge copywriting and native editorial
– Create and build Solus eDM
– Sponsored Facebook Campaign
– Create video and images on the trip as well as a variety of editorials
How do you create exciting content on the road that gets noticed and tells the story of the trip and the destination?
ANA (All Nippon Airlines), Okinawa Tourism and Hilton Hotels invited us exclusively to fly to Okinawa and Tokyo with 8 Travel Agents to capture the trip.
Deliverables:
– Shoot and edit a dynamic 3-minute highlights video
– Shoot all photo images for the trip and deliver for universal Media usage and internal channels
– Create a variety of editorial stories with Social amplification
Insight Vacations took promoting their 2018 Europe & Britain Insight Vacations trips to the next level by giving agents a chance to win one of their trips for their parents. What a fun and memorable incentive.
Deliverables:
– Brainstorm promotion and assist in creating concept
– Production of competition landing page and hosting of video entries
– Management of campaign including video submission authenticating
– Editorial support throughout campaign and Social Media amplification
KARRYON.COM.AU is the #1 Travel trade community in Australia
Designed and built completely in-house, KARRYON.COM.AU features a fresh, dynamic look that has created a much-loved media brand within the Australian travel industry.
KARRYON.COM.AU broadcasts an E-Newsletter 6 days a week and has the largest Facebook following of any Travel Trade Media in Australia, rivalling many consumer publications for reach and engagement.
Set to inspire people to travel, the Adventure World brochures redesign included clean layouts, inspirational imagery and informative maps.
Deliverables:
– Strategic, high-level work on concept of brochures, flow, editorial and overall structure of titles
– Project management of brochures rolled out on time and on budget.
– Layout redesign
– Image sourcing
– Cutting-edge copywriting
What happened when 500 Contiki Legends came together in Sydney to celebrate the launch of their 2018 Europe Collection?
Mayhem was what happened.
And we were there to capture all of it.
Deliverables:
– Shoot and edit a dynamic 3-minute highlights video plus create a variety of cutdown edits. Supplied next for Media usage.
– Shoot all photo images on the night and deliver gallery next day for universal Media usage.
– Editorial stories and Social amplification broadcast the following day.
When you mix Abu Dhabi's attractions, beaches, stylish hotels and high-end restaurants with a travel industry competition mega famil, you’re going to draw a crowd.
And the results on this one were off the hook.
KarryOn Studio deliverables:
– Creative and production of mobile-ready landing page
– Competition management
– Creation of bespoke Solus eDM
– Full editorial support and social amplification
Who was there on this night of nights for the APT Travel Group’s 90th celebration and VIP Gala Event in Melbourne?
The KarryOn Studio team was there to capture everything 'unforgettable' for the event.
Deliverables:
– Shoot and edit a dynamic 3-minute highlights video including quality audio
– Editorial stories and Social amplification the following day
Seeking a way to better communicate with industry partners, PR destination specialists, customers and internal staff, Brand USA came to us for assistance on creating a visually pleasing eDM and blog site that fit within their existing brand guidelines.
THEBRANDUSA.COM.AU is thoughtfully designed to share the latest information on News, Events, Fams & Incentives and Partnerships.
Deliverables:
– Production of eDM and blog page including content population
– Test site and provide materials for staff to create future editions in-house
How do you engage more Travel Agents to utilise the Star Alliance journey planner to build Round the world initiatives?
We worked with Star Alliance to create a campaign that helped more Travel Agents build their own dream itineraries for their clients.
We were inspired to show Agents just how easy it is to share itineraries with their clients and work with them to build trips with the fares product validator.
Deliverables:
– Design and host competition landing page with entry mechanic
– Create informative 'how to' videos
– Create editorial stories and Social amplification throughout campaign
Japan Tourism (JNTO Sydney) asked us to create a 30 second video for them to be used at the Japan film festival in Sydney.
The brief was to showcase Japan with a different view and to appeal to a younger audience.
Japan Tourism loved the edit so much they also ended up using it across the Qantas inflight programme for two months.
Deliverables:
– Project Management
– Creative Direction
– Video edits
– Top and Tail frames
– Source music
VisitBritain love showcasing what's on offer in their country, which is probably why it's top of mind when Aussies think about taking an overseas trip.
Here's how we helped them get their message out there in video form
Deliverables:
– Ten 15 & 30-second video edits including royalty free music.
– Create Social Media versions to run across Facebook
Vespas, Gelato and all things Italian were celebrated as Qantas Holidays launched their Italy brochure with KarryOn there to capture the event.
Deliverables:
– Shoot all photo images for the night and delivered next day for universal Media usage
– Editorial support
KARRYON was exclusively invited to Disneyland & California Adventure Park to cover the inaugural ‘Pixar Fest’, where animation fans young and not-so-young are going completely Coco.
‘Pixar Fest’, a new Pixar-themed festival, is taking over the two theme parks for a five-month celebration of all things friendship, acceptance and love.
During the 4-day media trip, Nahrain created a raft of content for Disney including editorial, photos, video, facebook posts, tweets, instagram and instagram stories which was published and amplified across Social media and KARRYON.
